The BFF

Another day, another change to the Google search algorithm likely to send a shiver down the spine of some travel brands heavily reliant on traffic from the search giant.

But this change isn’t about content on sites -- it’s a tweak to the search crawling kung fu so sites which have keyword-based domain names are perhaps not as favoured as they once were.

Google has now acknowledged that in the past people have complained that it gives “too much weight for keywords in domains”.

Nice one and a long time coming :)) Search results are now fairer because having a cleverly named domain should not make your content more meaningful! Good content gives a site meaning and Google's change reflects this.